The Challenge
MadBox entered the highly competitive casual games market with a strong games portfolio and was eager to rise in the charts as well as finance its growth.
Madbox is an independent game development studio creating casual games for web browsers, social networks, and mobile platforms.
Location
Paris, France
Company Size
10–30
Founded
2018
The Solution
AppLovin worked closely with the MadBox team to scale its games portfolio.
We helped the team build a growth strategy across the board. Through retention testing, Stickman Hook was immediately identified as a big hit, and a program was built out that led to international growth. The game reached Top 10 in 59 countries, Top 5 in 42 countries, and #1 in 14 countries in the App Store Top Games charts.1
MadBox also needed to monetize its games in order to fuel user acquisition. AppLovin developed a strategy for monetization that included optimizing its waterfall setup and utilized its creative team to test a variety of playable and video creatives to boost installs. Plus, the MadBox team joined AppLovin onsite for launch.
The Results
AppLovin worked closely with MadBox on a growth strategy across its games portfolio, allowing them to significantly increase UA spend.
The SparkLabs team worked with MadBox on a variety of playable and video creatives to boost installs, driving Stickman Hook to #1 across 14 countries.1
27x
increase in UA spend2
#1 iOS game
in 14 countries1
In summary
Increased monetization
The monetization strategies AppLovin created for MadBox allowed the studio to effectively grow its games with increased UA spend.
Increased installs
The high-quality video and playable ads created by SparkLabs allowed MadBox to rocket Stickman Hook to the top of the charts in more than 50 countries.1
1
App Annie: November 1, 2018 – November 25, 2018
2AppLovin platform: October 1, 2018 – November 30, 2018
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